We’ve all been there. You’re reading through the first few sentences of a webpage and you begin to wonder if you’ve lost your mind. You’re thinking, why doesn’t this make sense? I know what these words mean but they’re in an order that is rendering them meaningless. What is happening?? — The answer is probably that the author of that webpage is writing “for SEO”. Old school SEO meant incorporating keywords x amount of times so that search engine crawlers would rank the website for those terms. This deference to the Google bot was often at the sake of the poor…

We are always being watched on the internet, “If it’s free, you’re the product” and all that. UTM codes allow you to go from watchee to watcher. UTM codes or campaign tracking codes or URL parameters or those things at the end of the URL. Whatever you call them, they’re…

One hundred years ago, Google’s focus switched from keywords and links to quality content. Links were now toxic and HTML to-text ratio was all the rage. After the fallout, which included people learning what “disavow” meant and firing their link-building agencies, the dust settled and every brand in the world…

Learn what digital wellness means for you and create a plan for healthy remote working. — Covid-related or just a natural shift in the way people and businesses want to work, we are increasingly working remotely instead of in an office environment. Not everyone can work remotely but up to one quarter of the workforce in advanced economies can. With this shift to remote work, we…

Are you in control of where your attention goes when you’re online? Discover what persuasive design is and how it is influencing your digital behaviour. A lab where you are the guinea pig Imagine a lab where the sole intention is to understand how human psychology works, and then take that understanding to design and build tech to exploit it. A lab where humans are the guinea pigs and learning how to make digital products addictive is the goal.

What do designers need to know about multitasking and its effects on the user. — What is multitasking Multitasking is when you are (consciously or subconsciously) focusing on two or more things at one time, for example, writing a shopping list while listening to a podcast. Doing two things at once is often associated with efficiency and productivity, but is it really such a good…

Feel like you’re spending too much time in front of a screen? TV, phone, laptop, even our watches have become portals into a world where time loses all meaning. It’s an increasingly common complaint, with adults in the UK reportedly spending 3.5 hours online per day. This figure has risen…