Lauren Macnab – Medium

Lauren Macnab
in
Bootcamp

SEO tools to include in your content process

If you’re doing it right, creating and maintaining content is a time-consuming job. And as with most things, if the final result seems…

4 min readAug 24, 2023

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SEO tools to include in your content process

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Lauren Macnab
in
Bootcamp

How to write user-first SEO copy.

We’ve all been there. You’re reading through the first few sentences of a webpage and you begin to wonder if you’ve lost your mind. You’re…

3 min readJul 28, 2023

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Close-up of a person’s eyes. They look confused.

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Lauren Macnab
in
Bootcamp

WTF are UTMs

We are always being watched on the internet, “If it’s free, you’re the product” and all that. UTM codes allow you to go from watchee to…

3 min readApr 16, 2023

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Cat in a suitcase looking directly at camera

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Lauren Macnab
in
Venture

SEO Research for Content Marketing

One hundred years ago, Google’s focus switched from keywords and links to quality content. Links were now toxic and HTML to-text ratio was…

6 min readApr 10, 2023

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SEO Research for Content Marketing

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Lauren Macnab

Working remotely: digital wellness tips

Learn what digital wellness means for you and create a plan for healthy remote working.

6 min readJun 28, 2021

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Working remotely: digital wellness tips

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Lauren Macnab
in
Bootcamp

What is persuasive design and the attention economy

Are you in control of where your attention goes when you’re online? Discover what persuasive design is and how it is influencing your…

6 min readJun 26, 2021

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What is persuasive design and the attention economy

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Lauren Macnab

Multitasking: how designers can combat the enemy of focus

What do designers need to know about multitasking and its effects on the user.

4 min readJun 24, 2021

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Multitasking: how designers can combat the enemy of focus

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Lauren Macnab

Reduce screen time in the morning and night time: practical guide

Feel like you’re spending too much time in front of a screen? TV, phone, laptop, even our watches have become portals into a world where…

5 min readJun 24, 2021

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Person lying on bed in dark room looking at their smartphone

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Lauren Macnab

Lauren Macnab

Digital marketing specialist and digital wellness coach. Interested in how we can make digital products more ethical for users.

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