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Lauren Macnab

Lauren Macnab
in
Bootcamp

SEO tools to include in your content process

If you’re doing it right, creating and maintaining content is a time-consuming job. And as with most things, if the final result seems…

Aug 24, 2023

SEO tools to include in your content process

Aug 24, 2023

Lauren Macnab
in
Bootcamp

How to write user-first SEO copy.

We’ve all been there. You’re reading through the first few sentences of a webpage and you begin to wonder if you’ve lost your mind. You’re…

Jul 28, 2023

Close-up of a person’s eyes. They look confused.

Jul 28, 2023

Lauren Macnab
in
Bootcamp

WTF are UTMs

We are always being watched on the internet, “If it’s free, you’re the product” and all that. UTM codes allow you to go from watchee to…

Apr 16, 2023

Cat in a suitcase looking directly at camera

Apr 16, 2023

Lauren Macnab
in
Venture

SEO Research for Content Marketing

One hundred years ago, Google’s focus switched from keywords and links to quality content. Links were now toxic and HTML to-text ratio was…

Apr 10, 2023

SEO Research for Content Marketing

Apr 10, 2023

Lauren Macnab

Working remotely: digital wellness tips

Learn what digital wellness means for you and create a plan for healthy remote working.

Jun 28, 2021

Working remotely: digital wellness tips

Jun 28, 2021

Lauren Macnab
in
Bootcamp

What is persuasive design and the attention economy

Are you in control of where your attention goes when you’re online? Discover what persuasive design is and how it is influencing your…

Jun 26, 2021

What is persuasive design and the attention economy

Jun 26, 2021

Lauren Macnab

Multitasking: how designers can combat the enemy of focus

What do designers need to know about multitasking and its effects on the user.

Jun 24, 2021

Multitasking: how designers can combat the enemy of focus

Jun 24, 2021

Lauren Macnab

Reduce screen time in the morning and night time: practical guide

Feel like you’re spending too much time in front of a screen? TV, phone, laptop, even our watches have become portals into a world where…

Jun 24, 2021

Person lying on bed in dark room looking at their smartphone

Jun 24, 2021

Lauren Macnab

Lauren Macnab

Digital marketing specialist and digital wellness coach. Interested in how we can make digital products more ethical for users.

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